Styx

Styx is a digital fashion collection developed in partnership with my colleague. Our collection was selected for runway shows in London, Paris, and New York, showcasing our innovative approach to digital fashion.

Timeline: 3 weeks

CONTEXT

This project was self-initiated with my partner and developed alongside our respective jobs.

CHALLENGE

The main challenge was learning how to bring our concepts into 3D and navigating the workflow between Clo 3D and Blender.

Branding Approach

The brand was shaped around the core themes of:

Thresholds and duality (light vs dark, life vs death).

Silence and suspension (inspired by fog, water, memory).

Continuous motion (transformation as a state, not a destination).
 

Outcome

Though not commercial, STYX functioned as a branding exploration of emotion and myth, a visual essay that blurred the lines between graphic design, art direction, and digital sculpture.
It served as a proof-of-concept for how branding can operate outside of traditional business goals, as a tool for poetic narrative and sensory engagement.